Clutch Marketing's Blog: Musings and Insights from Website Design to Branding
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Blog

Our firm has worked with Youtube personalities on behalf of our clients to help with product placement and endorsements. Without getting into specific brands and personalities, I wanted to give you some insight into our experience and how you can leverage this type of marketing. Long Lasting Placement Unlike making a commercial, product placements in Youtube videos has a long lasting appeal that can benefit your brand for months or years to come. Because of the inherit...

As we have written previously, content is one of most important elements of building a professional and effective website. When a company thinks about the content for their website, there tends to be a focus on the text in a site. However, an important aspect of content is also the images used in a site. In particular, original photography. The Process Clutch Marketing has a process of working with clients to create original and creative photos for their...

We are often requested by companies to help them come up with a tagline for their business. We love working with companies in this area of their business because it requires that we attain a deep understanding of their business, competitors, and customers.   Beyond Service Descriptions Often, companies will have taglines that are very descriptive of the service or products that they offer. For example, for a company like Clutch Marketing, you could use a tagline like...

Every law firm that has business generated through referrals, ads, PR, social media, etc. often have a final point of contact. The firm's website. A law firm's website is where potential clients and referring lawyers will learn about your firm's lawyer experience, your firm's practice areas, news, and other information about your firm. The website is also where they will often end up deciding if they want to contact your firm for their case. When your law firm is...

By Ontario law, you must make new and significantly refreshed public websites accessible if you are: a private or non-profit organization with 50+ employees; or a public sector organization   Ontario set the following compliance deadlines: Beginning January 1, 2014: new public websites, significantly refreshed websites and any web content posted after January 1, 2012 must meet Web Content Accessibility Guidelines (WCAG) 2.0 Level A Beginning January 1, 2021: all public websites and web content posted after January 1,...

At Clutch Marketing, we have been invited to provide quotes on hundreds of website projects since we started back in 2004. Beyond the usual "What's the price?" and "How long will it take?", we have some questions that you should consider asking in your next project. How much content needs to be migrated?  Does it need to be updated?  Who will review the content? Content is such a critical aspect of a website and it is often...

As web design evolves to meet the needs a of a mobile-centric world, there are few things to consider when building a mobile-friendly website. 1. Think about how it will be used in mobile and ask if you really need a mobile version Yes, mobile browsers are used on mobile devices that tend to be smaller than your average laptop (although, the trend is towards bigger and bigger smartphones like the Galaxy Note).  As such, you will...

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When we work on a website project, content is an area that is most under-invested in terms of resources. From a small law firm website to a large website with hundreds of pages, content is meat and potatoes of your message.  Of course, the design and functionality are important, but the content is your opportunity to not only describe your business, services, employees, etc.  It is also the best opportunity for search engine optimization (SEO). Content and...