Our firm has worked with Youtube personalities on behalf of our clients to help with product placement and endorsements. Without getting into specific brands and personalities, I wanted to give you some insight into our experience and how you can leverage this type of marketing.
Long Lasting Placement
Unlike making a commercial, product placements in Youtube videos has a long lasting appeal that can benefit your brand for months or years to come. Because of the inherit nature of YouTube, if your get your product placed in a YouTube video, both the channel and YouTube have a vested interest in having the video repeatedly seen over time. That means a product placement in a YouTube video can reap brand benefits for years to come without additional investment.
Find A YouTube Channel With Focus
When we search for YouTube Personalities for our clients, we first look for channels that produce high quality content. It is this type of channel that will have longevity and grow in subscribers at a progressive rate.
Find The Next Star
It is a no brainer to go after YouTube channels with millions of subscribers. However, these channels are often selective with whom they work with and what products they endorse. That isn’t a bad thing, but it may make creating a relationship more challenging. At Clutch Marketing, we pride ourselves in finding the next YouTube star while they are still growing. Identifying such talent takes insight and knowledge into the market and subject.
Have A Contract
Make sure your arrangement with the YouTube personality or channel is clearly defined especially compensation and any residuals.
Track Your Results
Ask your sponsored YouTube personality or channel to include trackable links to your website. This allows you to at least partially track the performance of the placement.