Established 2004, Toronto

Marketing that makes ithappen

20+

Years winning clients
for firms, since 2004

150+

Law firms across
North America

Client acquisition for law firms. We build and run the whole path from the first search to the signed retainer, and measure it by the number that matters: new clients.

Clutch

Most marketing is judged by clicks and traffic. Law firms are judged by signed files. For more than twenty years we’ve built and run the systems that turn searches into clients: being found on Google and in AI answers, websites that earn the call, intake that never lets an enquiry go cold, and reporting that shows exactly what each new client cost.

The scoreboard

Clicks aren’t clients. We report cost per signed client.

Every lead keeps its source from the first click to the signed retainer, so each month you see what every new client cost, which channels produced them, and how quickly your team answered.

  • Cost per enquiry and cost per signed client, by channel
  • Enquiry to consultation, and consultation to retainer
  • Speed to first response, and enquiries left unanswered
  • Signed clients by source: ads, search, AI answers, referrals
A client acquisition scoreboard: searches, visits, enquiries, consultations and signed clients, cost per signed client, and signed clients by source
An example scoreboard, shown with sample data.
What 20 years
taught us

Winning clients for law firms is a system, not a campaign.

We have worked with more than 150 law firms, from sole practitioners to multi-office firms. These are the lessons that shape every system we build.

01

The first callback wins

Speed matters more than almost anything else. Most firms lose more clients to slow follow-up than to their competitors’ ads.

02

Every practice area is its own market

A criminal client searching at midnight and a business owner comparing IP firms need different pages, ads and intake.

03

Clicks aren’t clients

The cheapest leads are often the worst ones. We optimize for signed clients, which usually means fewer, better enquiries.

04

Your website is the closer

Ads, rankings, and referrals bring people to the door; the website decides whether they call. That’s why we still design and build every site ourselves.

Quick question

Are you looking to bring in more of the right clients for your firm?

Selected work

Websites built to win clients

Kirby IP website design

Kirby IP

Website Design, Branding

“Securing Your Ideas”

A refreshed website and updated brand for an IP firm focused exclusively on patents, trademarks and industrial designs.

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Instar Asset Management website design

Instar Asset Management

Website Design, Branding

“Investing in North America’s Middle Market”

A website refresh and design work, including reports, for a middle-market investor.

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Smith Litkowski website design

Smith Litkowski

Website Design, Branding

“The Battle Begins”

The brand and website that launched a premier criminal trial and appeal law firm.

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Moodie Mair Walker website design

Moodie Mair Walker

Website Design

“Innovative. Responsive. Litigators.”

Design and development of a new website for a litigation boutique founded by Bay Street alumni.

View project